ABOUT
Di-Amo is living and breathing creativity since his childhood, surrounded by a family of musicians and artists, as a young child having this great passion/talent for drawing. At a young age he knew that he wanted to make his profession out of creating inspiring visuals.
In artistic education he was given the opportunity to follow his passion for graphic design and illustration. His advanced educations in construction, architecture and advertising presentation gave him the spatial, technical but also commercial insight that he needed to put his creative talents to use.
In the following years Di-Amo’s graphic skills did not go unnoticed. He was given the opportunity to work for renowned brands and clients where he was responsible for the design and implementation of, Brand marketing campaigns, 360 Retail campaigns, window design, store activation as well as the roll out of several international store concepts.
Di-Amo is currently available for freelance assignments.
“Do you think my experience can be meaningful for your business? Feel free to send a message”
Info@di-amo-art.com
PORTFOLIO
Skilled in developing innovative creative solutions // Conceptual thinking // Adobe Creative suit // Advertising // Marketing // Retail // Window Design // Sketching & visualising Ideas // On & Off-line Brand Marketing // Visual Merchandise // Fashion // Corporate Identity and being a real enthusiastic team player with a problem solving mentality.
STORE CONCEPTS
“Retail is changing fast because we’re always improving. I have been involved in the development of many different Branded Store concept roll out plans and updates due to the richness of brands within the ASICS company”.
Working close with the store development team, architects and store design partners to ensure the right look and feel on all touch points throughout the consumer journey.
Premium Branded Stores // Multi Brand Stores // Factory Outlets Stores // Clearance Stores // Pop up stores // Fashion Boutique Shops // Shop in Shop // Wholesale Locations.
ONITSUKA TIGER STORE
MULTI BRAND STORES
ASICS STORES
ASICS TIGER
FACTORY OUTLETS STORES
STORE OPENINGS
“I had the privilege to work with and learn from professional teams and individuals, and share great succes stories”.
“Building and opening award winning stores around the globe was a real team effort, where I was responsible for the design and implementation of brand marketing campaigns and permanent/seasonal graphics….
MULTI BRANDED FLAGSHIP STORES
ONITSUKA TIGER STORE
…The design of instore POS packages and the design of implementation guidelines. Working with brand strategy & design studio WDC-Creative, retail marketing specialists and internal & external store development teams, supporting internal and external teams by creating visual communication tools and VM implementation support”.
Responsible of designs for several European Retail portfolio’s, Retail POS & Communication tools, such as:
POS materials // Store opening/closure Packs // window concept development // retail manuals // Visual Merchandising manuals and implementation of Retail Brand Marketing campaign initiatives (on- & offline) // setting up online POS systems // store implementation guides // maintaining contact with internal departments as-well as with Vendors.
ASICS PERFORMANCE STORES
FACTORY OUTLET STORES
BRAND CAMPAIGNS
Di-Amo has been involved in many Brand Marketing campaign and product launches.
Tailoring creatives from design agency's, but also designing his own creative concepts and bringing these campaigns to life.
Each month new campaigns where developed to support new product launches or brand messages. Di-Amo was part of the Retail Windows team where he tailored these campaigns to the store fleet and concept developing own initiatives when product needed to be pushed. Working close with the marketing departments and commercial calendars. Setting up Brainstorm sessions. Creating clear presentations by making moodboards, mock-ups and toolkits on store level for approval and production.
Providing digital content for e-commerce platforms and guiding the production process by leasing with vendors…
Sharing technical input and advice when it comes to developing window elements / props, material usage and installations.
He has been involved in several on-site campaign implementation (Installation & Visual Merchandising) and aftercare support projects across Europe.
A FEW EXECUTIONS FOR DIFFERENT BRAND CONCEPTS
ASICS Performance
ASICS has been developing sports shoes and apparel for more than 50 years now. In this time innovation has been the key to their introduction of design philosophies that have revolutionised the world of sports.
OnitsukaTiger
Onitsuka Tiger fuses Japanese heritage and contemporary design. The brand embodies the forward-looking face of modern, metropolitan Japan, and is much loved by style conscious individuals across the world.
ASICS SPORTSTYLE
“ASICS Tiger” is a one of proud sport style brands that was relaunched by ASICS in 2015. Modern vintage replicas like GEL LYTE III are coming as a surprise to the sports life style market and spread new creations.
FACTORY OUTLETS
Factory outlet Stores across Europe at premium locations and outlet centres. Factory outlet store specialising in selling goods against promotional discounts in the most commercial way.
FACTORY OUTLETS
Retail stores that sells discounted price items that are irregular, outdated or have been produced in excess quantities.
NIKE and ASICS started to expand their outlet store fleet opening factory outlet stores across Europe at premium locations and outlet centres.
Di-Amo started his career in retail working at the Nike European Head Quarters, standing at the foot of the NikeFactoryStore expansion plan.
He became part of the project presentation team where he has been involved in over 90 NikeFactoryStore & NikeClearance store openings across Europe dominating the marketplace.
THE FIRST FLAGSHIP NIKEFACTORYSTORE
STORE OPENINGS & CAMPAIGNS
Di-Amo was responsible for the designs of store opening packages & monthly brand campaigns initiatives.
Internal & external signage // Visual briefs // Prop displays concepts // Instore POS materials // Window vinyls // Flyers & posters // Mock-ups // Visual Merchandise Guideline & Retail Strategy Manuals.
STORE OPENING PACKAGES
He continued his journey in 2011 at ASICS European Head Quarters as the first internal graphic designer, when ASICS started to initiate and expand their DTC Retail store fleet opening full price and factory outlet stores across Europe at premium locations and outlet centres.
“I was responsible for the design and adaptation of multi brand store opening graphic packages and promotional campaign initiatives for over 80 stores across Europe setting up the internal fundamental structure. Working close with external design agency’s, Project and Area Managers, Visual Merchandising specialists, graphic designers, Buying & Merchandise departments, Operations teams and Vendors to secure smooth openings of fully operating branded stores”.
PROMOTIONAL CAMPAIGNS
some examples Concept mock-ups
Responsible for Brand & Marketing designs & Project Managements.
Hoardings // in- & external signage // multi language graphic packs // commercial calendars and campaigns // Promotional output (on and offline) // print and production.
VISUAL MERCHANDISE GUIDELINES
Being involved in the setup and implementation of several projects to optimise processes, providing support to the regional area managers and maintenance of the stores, such as:
online POS systems // optimising print & production processes // optimising store communication tools // Leasing with Centre marketing management // sharing content to optimise visibility in the Outlet centers.
INSTORE GRAPHIC PACK
EVENTS & ACTIVATIONS
Experienced in the development of branded environments, installations and activations for events.
Working close with internal Brand & Retail Marketing departments setting up Branded environments, activations and communication tools. Concept design of statement pieces to enforce the brand campaign message for product launches and providing on-side support.
Branded Environmental Design // Mock-ups // Floor Plans & plan-o-grams // Promotion Materials // Campaign Statement Pieces // Presentations // Sell in tools // Agenda & program Flyers & Badges // POS materials // On-site Building & Implementation.
BRANDING, DESIGN & PRODUCTION
Branding // Logo design // Signages // Stickers // Banners Digital banners // Brochures // Flyers // Posters // packaging // Apparel // Promo materials // Print & Production Management
BRANDING
BRANDING DESIGN & PRODUCTION
MASSADA 40 years anniversary
Visual Artwork design // foldable CD & DVD carrier design // Online promotion banners // Banners
Latin Rock band MASSADA celebrating their 40 years anniversary with a live music registration on CD & DVD. The band is still going strong performing their rhythmic rock music on different festivals. Find out more about MASSADA
KANU Foodtruck, catering , pop-ups & events.
Illustrations // on/offline banners // Signage // Stickers
Team KANU zal weer sissend en grillend klaar staan met de lekkerste saté.
LOGO DESIGNS
FOLDERS & CARRIERS
DESIGN DTP & PRODUCTION
ASICS Sell-in Tool booklets
NIKE European Tour guide
FLYERS & POSTERS
DESIGN & PRODUCTION
ILLUSTRATIONS & SKETCHES
DIGITAL & HANDWORK
“I hope you enjoyed reading my portfolio.
Do you like what you’ve seen? And do you think my experience can be meaningful for your organization, business or own personal interest? Feel free to send me a message.”
Email: info@di-amo-art.com
“I am grateful for all the opportunities I have been given. It’s been such a pleasure being part of amazing teams and organisations. I’ve met some amazing people along the way. Ya’ll appreciated!”
“It’s all about the journey not about the destination and the journey has just begun.”